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FREE – 3 ways
neuroscience will improve your marketing

(We have 800 more)

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1. Neuroscience makes your designs Mean something

There are millions of designers, but hardly any of them understand neuroscience. Here are 3 ways psychology can help you & your designers to improve your brand communications.

[/comrepair_section_heading][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_column_text]We are all affected by how easy or difficult it is to think about something. And guess what, it turns out we prefer things that are easy to think about over things more difficult to consider. This perception of easy or difficult is known in psychology as processing fluency. It relates to the subjective experience of the ease or difficulty of completing a mental task.

Processing fluency refers to the feeling we associate with the process rather than the mental process itself.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text]Here’s the exciting part: When it comes to brand communications, our brains misattribute easier processing of the communications with liking the brand itself more. In summary, we’ll make your communications better by making them easier for customers & prospects to mentally process. That way, they’ll prefer your brand more.

Simply by switching the positions of the glass & bottle in a wine poster advert increased sales by 32%[/vc_column_text][/vc_column][/vc_row][/vc_section][vc_section css=”.vc_custom_1493460058558{background-image: url(https://demo.brothersthemes.com/comrepair/wp-content/uploads/sites/2/2017/04/pexels-photo-320517-bg.jpg?id=106) !important;}”][vc_row full_width=”stretch_row” css=”.vc_custom_1493361563672{padding-top: 35px !important;}”][vc_column offset=”vc_col-md-offset-2 vc_col-md-8″][vc_video link=”https://www.youtube.com/watch?v=m9H8FhA61mQ” align=”center” title=”Phillip Adcock appearing on Rip Off Britain”][/vc_column][/vc_row][/vc_section][vc_section css=”.vc_custom_1493206392618{background-color: #f5f5f5 !important;}”][vc_row][vc_column offset=”vc_col-md-offset-2 vc_col-md-8″][comrepair_section_heading]

2. People communicate with people

With a better knowledge of the shopper & consumer neuroscience, you’ll be able to dramatically improve your brand appeal, engagement and sales.

[/comrepair_section_heading][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_column_text]As a species, we are hard-wired to seek & to rub along with other humans. For example, our brains always look for faces in clouds & trees. People are unable not to take notice of other people or even images of people: This is where we can further improve your designs.

From the use of imagery, to the language, tone and even fonts you use. We’ll bring that all important stand out and appeal by having your designs tap into human evolutionary wiring.

You need your messages to be received just as you intended them. You’ve invested in your design, so isn’t it worth making sure it is as psychologically persuasive as possible too?[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text]Human brains contain these wonderful things called Mirror Neurons. These fire both when a person acts & when that person observes the same action performed by another. Thus, the neuron “mirrors” the behaviour of the other. Adding such aspects to your designs will make your messages appeal more & generate more positive responses from consumers.

Tests using soft drinks showed that viewing images of people drinking the product more than doubled the propensity of viewers to want the same product.

When we added humanisation to home furnishings POS, share of sales went up by a massive 350%.[/vc_column_text][/vc_column][/vc_row][/vc_section][vc_row full_width=”stretch_row” css=”.vc_custom_1493290368518{margin-right: -30px !important;margin-left: -30px !important;}”][vc_column][vc_media_grid element_width=”2″ gap=”2″ grid_id=”vc_gid:1524140445604-561e1f45-43ae-3″ include=”1779,1818,1761,1757,1801,1836″ css=”.vc_custom_1517237862319{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;}”][/vc_column][/vc_row][vc_section css=”.vc_custom_1493289652931{background-color: #f5f5f5 !important;}”][vc_row][vc_column offset=”vc_col-md-offset-2 vc_col-md-8″][comrepair_section_heading]

3. Say it with feeling

Emotion is the secret ingredient of many successful designs. It can make all the difference between ‘just a design’ & one that makes users really take notice of & respond to.

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[/comrepair_section_heading][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_column_text]Psychological research has revealed that emotions are so powerful they influence our perception, decision making, & even our memory. Consider these facts: Emotions are processed 3,000 times faster than rational thought. They are 24X more persuasive & involve all of our senses and so really are the key to our hearts.

The more emotional an experience the better we remember it. But we often forget about emotion in design. Well, we shouldn’t![/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text]Yes, packaging designs must be attractive. Yes, your website should be intuitive & functional. But your designs must also be effective, understandable, and most of all emotional. Say goodbye to ‘design for design sake’ & hello to more meaningful communication. For example, put more feeling into your free standing displays & take pride in your promotions.

Adding emotion to in-store displays increased add-on sales by 15%. Better still, when a website introduced emotionality engagement levels doubled.[/vc_column_text][/vc_column][/vc_row][/vc_section][vc_section][vc_row][vc_column][comrepair_section_heading decoration=”decor-2″]

What people say

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